The Avalanche at Tunnel Creek: A New York Times Multimedia Story

Elyse Saugstad, a professional skier, survived her battle with the Tunnel Creek Avalanche.

Elyse Saugstad, a professional skier, survived her battle with the Tunnel Creek Avalanche.

The New York Times story on the Tunnel Creek incident is a story of mother nature and how it can show its strength at some of the most unexpected times.

The story is written with good use of language and writing but more specifically the layout and media is key to making this a success.

Video interviews, packages, pictures, and background images are all included in the story helping to give the story some life and personality.  Also it helps the story read better, giving the reader an opportunity to get background information, in one click.

Since “Page One” the New York Times has realized that in this ADD society we live in today, people don’t have the patience to read full length story with the multimedia to support it.

The Times uses this multi-platform technique very well.  The images and video of people from the actual incident really give the story a more dramatic feel without taking away from the writing.

Here’s a video by the New York Times that goes along with the story:


Page One: Inside The New York Times

A look into the New York Times hub, where much of the work is done.

A peak inside the New York Times office space.

The future of print journalism is no longer in our hands, both figuratively and literally.

The New York Times has adapted to the changes in today’s journalism industry, and thus has survived and will continue to survive for years to come.  The Times has gone from the paper, to online, to Twitter and on along with any other innovations.

Since going online the Times has recently developed an online pay model.

For unlimited access to and the NYTimes tablet and smartphone apps it's 8.75 per week.

For unlimited access to and the NYTimes tablet and smartphone apps it’s 8.75 per week.

Although most news is moving to an online format, the value of true journalism is still at an all time high.

The Times and ProPublica (an independent, non-profit newsroom that produces investigative journalism in the public interest) work together to find and report the news; unlike aggregates such as gawker and Newser which only post stories the Times or other major news outlets break.

With staff cuts coming in network news and White House coverage the industry is growing smaller still, so it pays to know your stuff and have reliable sources.  Such as David Carr (@Carr2n) and Brian Stelter (@brianstelter) of the New York Times.

Carr and Stelter work as social media experts for the Times.  They are a part of the wave of online journalists, as the Times continues to adapt.

The editorial model is one thing that has not yet changed at the New York Times.  The Times has its most senior editors sit down together in a room and decide what stories go where, what gets cut etc.

Younger companies such as Gawker have created a big screen (board) in comparison that shows what stories have the most clicks and what’s most popular at the moment.

A look at Gawker's big board. Photo credit as "Scott Beale / Laughing Squid

A look at Gawker’s big board. Photo credit as “Scott Beale / Laughing Squid

The Times has been carefully toeing the line between old school journalism and new age electronic journalism.

With the invention of the iPad in 2010 many believed that newspapers had been saved.  The iPad provided an electronic, hand-held device that you could read the newspaper on.  An experience very similar to that of an actual newspaper.

Will this be the savior for the newspaper industry?  Probably not, but it is definitely one of the pieces to a seemingly never ending puzzle.


Searching for inner peace at Brockport Diversity Day

Being a college student is stressful.

To quell this stress Brockport had Yvonne Ferreira – an award winning teaching artist – come in for a workshop.

Once students were seated they were told to draw their favorite people, places and things on a sheet of paper, and to remove their shoes (yes one of those incense stick things was burning).  After the drawing session Yvonne took the stage and greeted us all with a pretty decent rendition of what I think was a Whitney Houston song.

We went on to awkwardly introduce ourselves to our neighbors , and stretch (also awkwardly) , before Yvonne told us her story.  She’s of Trinidadian decent, ancestors came via Ellis Island and her happy place experience involved black coral, sharks and miles of the ocean sea.  The silence in the deep blue was one that she’d never experienced before describing how she could hear the beat of her heart and the sound of her breaths only.  From that point on, whenever Yvonne felt a stressful situation arising, she would return to that place in the ocean and search for peace.

Yvonne's keys to her personal happiness were on display for viewing after the session.

Yvonne’s keys to her personal happiness were on display for viewing after the session.

Our turns were next.

Yvonne took us on a mental journey to our own respective happy places where we forgot about the stress of our day and enjoyed the serenity of that place.  Once we returned from our happy place the session was ending.  Yvonne sang another song to us and left us with a few words of wisdom.