The New York Times story on the Tunnel Creek incident is a story of mother nature and how it can show its strength at some of the most unexpected times.
The story is written with good use of language and writing but more specifically the layout and media is key to making this a success.
Video interviews, packages, pictures, and background images are all included in the story helping to give the story some life and personality. Also it helps the story read better, giving the reader an opportunity to get background information, in one click.
Since “Page One” the New York Times has realized that in this ADD society we live in today, people don’t have the patience to read full length story with the multimedia to support it.
The Times uses this multi-platform technique very well. The images and video of people from the actual incident really give the story a more dramatic feel without taking away from the writing.
Here’s a video by the New York Times that goes along with the story:
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